Tuesday, February 28, 2006

The Arbitron ratings are in, and...

Where have all of Howard's listeners gone? Well, for one thing, they haven't gone back to 92.3 FM, according to the Arbitron ratings, which have just come out for the very end of 2005 and very beginning of 2006; here's the New York Post's and the Daily News's wrap-up of the ratings news, and that news is none too good for David Lee Roth (who's "on vaction" this week, though rumor has it the show is being heavily re-tooled at an off-site location)*.

The stations that had the biggest post-Howard morning increases early this year included La Mega 97.9 (the rowdy and risque "El Vacilon" continues to thrive; check out their movie trailer for an, umm, "taste" of the show), Q104.3'S Jim Kerr classic-rock morning show (brava, Shelli Sonstein!), WKTU's Baltazar & Goumba Johnny (folks love those "80's at 8", no doubt) and New York's only morning-drive sports-talkers, 1050 WEPN's Mike & Mike, who I have never ever listened to and will only do so out of blogger-ly duty.

Of course, many of Howard's listeners simply went to Sirius. How big of an effect that will have on the NY terrestrial radio marketplace still has to be seen, though it is apparently true that the radios are still quite hard to come by at local electronics stores.

The New York Radio Message Board is absolutely the very best place for post-game analysis on this subject, just as long as you don't mind the satellite radio-bashing. Some of the big topics at the board include:
  • how JACK FM is tanking (yay!), and what Infinity/CBS (the station's owners) should do about it;
  • how The New Mix 102.7 is tanking (awww...), and what Infinity/CBS (the station's owners) should do about it. Should they switch formats and take on New York's overall #1 station Lite FM directly? and;
  • how WBAI's fund drive is tanking, and what the station's owners (not Infinity/CBS, thank God) should do about it. I dunno, maybe by making the station a bit more... listenable?

* I still say Give Dave A Chance.

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