Tuesday, February 07, 2006

Miss WCBS-FM? Try "Classic Lite"

If you happened to listen to 106.7 LiteFM last weekend, you might have been mildly surprised to hear songs that mildly deviated from the station's usual playlist. (WLTW LiteFM's the kind of station where mildness is king - a gameplan that's firmly placed them at the top of the ratings heap, New York's most popular and successful station by a long shot.)

So last weekend the Celine Dion, Michael Bublé and Kelly Clarkson got put on the back burner, and songs like Jim Croce's "Operator", the Beatles' "Please Please Me" and Steam's goofy yet mysteriously haunting "Na Na Hey Hey (Kiss Him Goodbye)" were put in rotation... because the station was having a Classic Lite Weekend. "We got a great response," program director Jim Ryan told the Daily News's David Hinckley. "People really love those old Simon & Garfunkel and Neil Diamond songs that we don't get to play very often on Lite."

The stunt - which apparently got such a great response it will be repeated monthly - was actually devised to publicize Classic Lite, the new HD2 (high-definition) radio station that you can hear as an Internet audio stream here. A recommendation: if your office was the kind of place where the late lamented WCBS-FM was heard, "Classic Lite" will be a perfect replacement. Right now I'm hearing Dionne Warwick's "Alfie" (sigh), and in the last hour or so I've heard such guilty pleasures as the Carpenters' "We've Only Just Begun", Aretha's "Spanish Harlem", Chicago's "Just You 'N' Me", A Taste of Honey's 'Boogie Oogie Oogie", Creedence's "Proud Mary", and (gulp) Andy Gibb's "I Just Want to Be Your Everything".

I like it. OK, so I'm a cheeseball.

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