Thursday, February 23, 2006

HD Radio promotion goes into overdrive: a mistake

This is a mistake. If you've been listening to commercial radio lately, you've probably begun to hear quite a few ads promoting HD Radio. Here's a Red Herring article about how the terrestrial radio industry is pushing the technology, and its burgeoning number of new stations, via lots and lots of dedicated air time.

BUT: still there's only one home model (which is getting tepid reviews) and a handful of car models that can recieve HD radio. And they currently cost at least $300. And the programming I've heard on the internet streams available for the NY HD stations (check out this previous post) is less than amazing; two of the "deep cuts" on Q104.3's HD station included Yes's "Roundabout" and Pink Floyd's "Wish You Were Here", two songs that get played the crap out of on regular ol' Q104.3 already. I thought "Classic Lite" was pleasant enough, but please. Hey radio: don't start pushing this stuff so hard yet and getting the audience simply confused and/or immediately disappointed in the programming and/or frustrated by the expense of the technology. This is the sound of terrestrial radio clutching at straws...

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